For many dog parents these days, the joy of adopting comes with the knowledge that social media helped them meet their new best friends. At the same time, shelters are attributing their success rates over the last few years to social networking sites like Facebook and Twitter. Social media keeps adopters, rescuers and shelters connected and engaged in the rescue and no-kill movement. And it’s a trend that’s growing as more and more people make social media a daily part of their lives.
If you’ve ever wanted to get more involved in dog rescue, but aren’t in the position to do it yourself, you can use social media to make a difference by promoting adoption and ultimately finding homes for dogs in need. Here’s how to get started.
1. Find out if your local animal shelter has a social media presence. If not, start up a Facebook page for them and get active posting. This is especially important if the shelter isn’t a no-kill facility. Take the opportunity to advertise regularly using Twitter, Facebook, Pinterest and/or even a blog. By using your social networking skills to advocate for dog adoption, you help raise awareness of the number of animals that need homes and that get euthanized every year – and this benefits everyone, including the shelter.
2. Encourage and inspire your friends and colleagues to share their own photos and stories on your Facebook page. Include success stories rather than tales of tragedy, and show the positive qualities of each dog. Keep in mind that it’s all about sharing and discussing dog rescue information.
Copyright © 2013 Claudia Bensimoun